Thaum tsim cov thawv ntim khoom, cov ntsiab lus hauv qab no yuav tsum tau sau tseg raws li cov qauv ntawm cov xim: ua ntej, kev sib raug zoo ntawm cov xim thiab ntim; Thib ob, sib piv ntawm cov xim thiab xim nws tus kheej. Ob lub ntsiab lus no yog tus yuam sij rau daim ntawv thov xim.
Cov kev sib raug zoo ntawm cov xim thiab ntim khoom
Yog li, peb yuav tsum pib nrog kev sib raug zoo ntawm cov xim thiab ntim khoom li cas? Nws yog feem ntau los ntawm cov xim ntim sab nraud uas cov khoom ntim sab hauv tuaj yeem raug qhia lossis tawm tsam. Thaum tib neeg saib sab nraud ntim, lawv tuaj yeem pom tau tias muaj dab tsi nyob rau hauv lub ntim sab hauv yog. Thaum peb taug kev mus rau hauv lub khw muag khoom thiab saib cov khoom muag, ntau cov khoom tsis muaj kev sib raug zoo no. Nws ua rau nws tsis yooj yim sua cov neeg siv khoom xav txog dab tsi cov khoom ntim khoom yog los ntawm sab nraud rau sab hauv. Ntawm chav kawm, nws yuav tsis ua lub luag haujlwm zoo hauv kev txhawb nqa cov khoom muag khoom. Cov xim ntawm cov ntim khoom sab nraud yuav tsum nkag siab cov cwj pwm tib yam rau cov qib sib txawv;
(1) Los ntawm qhov kev pom ntawm kev lag luam, kev siv cov xim ib txwm rau cov khoom siv khoom noj yog tsuas yog lub teeb daj thiab liab los qhia txog kev sov siab thiab ze. Ntawm chav kawm, tshuaj yej feem ntau yog ntsuab, cov xim xiav, cov kaus mom yog xim ntsuab, thiab cov kaus mom tsaus nti, thiab cov ris tsho xiav, thiab cov kaus mom tsaus nti, thiab cov ris tsho dub, thiab cov ris tsho dub
(2) Hais txog cov yam ntxwv ua tau zoo, hais txog cov zaub mov ib leeg, ncuav thiab ncuav ncuav yog feem ntau kub lossis lub teeb ci ntsa iab; Tshuaj yej, npias, thiab lwm yam dej haus muaj xim liab lossis ntsuab, piv txwv txog kev nplua nuj thiab tsw qab ntawm cov tshuaj yej; Cov kua txiv lws suav thiab kua txiv yog feem ntau liab, uas tsom rau cov khoom ntuj ntawm cov khoom. Although some packaging does not use colors similar to the product attributes as mentioned above, if you look closely, if the packaging design is from the pen of an expert, then there must be a finishing touch of symbolic color blocks, color dots, color lines, or concentrated content highlighted by the color in the picture of its outer packaging. Qhov no yuav tsum yog tus ua haujlwm txaus siab ntawm txhua tus neeg.
Qhov sib piv ntawm cov xim
Cia peb tham txog kev sib raug zoo sib txawv ntawm cov xim. Qhov no yog qhov yooj yim tshaj plaws los qhia tab sis nyuaj heev rau cov khoom ntim khoom. Hauv cov qauv tsim, yog tias nws ua los ntawm ib tus tswv, cov nyiav ntim muaj siab ntev, txwv tsis pub nws yog tsawg. Hauv Suav Calligraphy thiab kev pleev xim, muaj cov neeg nyiam hais tias mus, "Nws yog qhov ua rau huab cua tsis tuaj yeem nkag mus rau nws." Qhov tseeb, nws yog tham txog kev sib raug zoo sib txawv. Hauv kev tsim qauv ntim, qhov kev sib raug zoo sib txawv no yog qhov tseeb thiab muaj ntau. Lub npe hu ua piv txwv feem ntau suav nrog cov hauv qab no, qhov sib piv ntawm cov ntsiab lus thiab yooj yim, qhov sib piv ntawm kev muaj kuab heev thiab kev sib deev, piv rau, thiab lwm yam.
(1) Qhov sib piv tob ntawm cov xim.
Qhov no zoo li feem ntau hauv kev siv cov xim hauv ntim tsim thiab muaj qhov dav dav ntawm kev siv. Lub npe-hu ua tob tob yuav tsum xa mus rau cov ntsej muag ntse ntawm ob xim ntawm lub teeb thiab tsaus rau tib lub vijtsam hauv cov xim, uas tsim kev pom zoo sib xws. Cov hau kev feem ntau suav nrog kev siv cov xim loj ntawm cov xim thiab siv cov xim muaj xim rau nws, lossis siv cov xim kas fes lossis cov kab xim dawb hauv cov xim kas fes; siv lub teeb ntsuab ntsuab; siv cov qauv ntsuab ntsuab; siv lub hauv paus paj yeeb; siv tus qauv liab liab; siv lub teeb grey puag; Siv cov qauv dub, thiab lwm yam. Cov nyuab siab pom nws qhia tau yog qhov kaj, yooj yim, maj mam, thiab muaj kuab heev.
(2) Qhov sib piv ntawm lub teeb thiab cov xim hnyav (lossis lub teeb thiab tsaus nti) tseem yog qhov kev ua me nyuam tseem ceeb hauv kev siv cov xim ntim. Qhov kev sib piv ntawm lub teeb thiab cov xim hnyav feem ntau siv cov qauv xim thiab muaj kuab heev, lossis cov qauv xim feem ntau yog cov xim tseem ceeb). Nws qhia tau cov ntsiab lus thiab lub npe ntawm lub teeb thiab cov ntim muaj kuab heev, nrog rau cov cim lag luam lossis lus dev. Conversely, tseem muaj thaj chaw loj ntawm solemn thiab sib sib zog nqus cov xim raws li lub hauv paus xim. Tsis tas li ntawd, siv lub teeb thiab muaj suab nrov nrov lossis ua kom pom tseeb ntawm qee qhov xim thaiv lossis dai rau qee tus qauv ntawm tus kheej. Feem ntau, muaj cov xim sib txawv thiab txias thiab sov xim sib piv. Cov txheej txheem ntawm Harmonious xim sib piv yog feem ntau taws teeb ntsuab tawm tsam ntsuab ntsuab; lub teeb xim tawm tsam kas fes tsaus nti; Paj yeeb tawm tsam qaim liab, thiab lwm yam, thaum lub sij hawm txias thiab xim sov feem ntau yog xim dub thiab dawb, liab thiab xiav, thiab lwm yam.
(3) taw tes-rau-nto sib txawv (lossis loj me me) ntawm cov xim siv. Qhov kev sib piv yog tsuas yog siv nyob rau hauv cov qauv tsim ntawm cov duab ntim khoom. Qhov sib piv los ntawm ib qho chaw nruab nrab lossis lub ntsiab lus tsom rau tag nrho cov duab yog siv rau hauv cov xim, uas yog, qhov sib piv ntawm ib qho me me thiab ntau ntau. In daily life, especially in washing and cosmetic products, we can see that on a product packaging box, the entire area is clean and nothing is there, but in the middle, there is a very obvious dark color small square (or oval or small circle) concentrated. Tom qab ntawd, lub ntsiab lus ntawm cov hom thiab lub npe ntawm cov ntsiab lus ntim tau xav txog los ntawm daim duab ntawm lub square me me. Nov yog ob qho tib si sib xyaw ua ke thiab nto, thiab sib piv ntawm cov loj thiab me. Qee zaum, tseem muaj qhov sib piv los ntawm taw rau maj mam hloov.
(4) Qhov sib txawv ntawm cov nyom thiab qhov yooj yim hauv cov xim siv. Peb tuaj yeem pom tau tias lub hnab ntim ntawm cov thawj tswj hwm tsis muaj 100 mij muaj ib daim duab ntawm daim duab tsis muaj qab hau, thiab tom qab ntawd lo lus "100" yog qhov tseem ceeb heev. Nws yog li yooj yim thiab cos, tab sis nws qhia txog cov hom ntawm cov mij tsis muaj nyob hauv txoj kev muaj zog. Tus kws sau ntawv kuj tau pom ib hom ntawm cov hnab ntim hnab looj hnab looj thiab ntim cov hnab ntim seasing hauv khw. Tag nrho cov duab yog ua los ntawm cov xim ntsuab thiab dub thiab cuam tshuam rau tib daim duab. Txhawm rau kom nthuav tawm cov cim lag luam, nws raug yuam kom qhia lub npe thiab cov qauv ntawv. Raws li qhov tshwm sim, vim muaj qhov chaw loj ntawm cov qauv tsim nyuaj uas tsis muaj lub ntsiab lus zoo tshwm, thiab lub cev tseem ceeb uas yuav tsum tau piav qhia kiag li kiag li. Hom kev ntim khoom no ua rau tib neeg muaj kev nyuaj siab thiab npau taws rau lub hlwb, uas ib txwm cuam tshuam rau kev muag khoom. (5) Qhov sib piv ntawm cov muaj kuab heev thiab muaj kev xav tau ntawm kev siv cov xim yog tsuas yog ua kom pom cov lus hais tsis zoo nkauj thiab sib piv nws txoj kev muaj kuab. Thiab cov lus tsis zoo no yog nqa tawm los ntawm kev siv cov "qias neeg" thiab cov xim tsis zoo. Qhov kev sib xyaw ua ke no yog cim qhia cov ntsiab lus lossis pabcuam rau "hais txog Lotus" raws li cov ntsiab lus.
Ua rau nws liab dot ntawm ntau txhiab ntawm cov paj.
(6) sib piv hauv kev siv cov xim. Qhov no zoo sib piv yog qhov tseem ceeb qhov kev cuam tshuam sib txawv tsim los ntawm qhov sib txawv ntawm ntau tus pigments. Qhov kev sib piv ntawm cov kev sib piv yog feem ntau qhia nyob rau hauv cov kev hauv qab no: qhov sib piv ntawm lub teeb thiab tsaus nti (lossis yang), xws li suav yiqingttu; Qhov sib piv ntawm txias thiab sov, qhov sib piv ntawm liab thiab xiav; qhov sib piv ntawm kev txav thiab tseem, qhov sib piv ntawm cov elegant thiab tig rov qab tom qab thiab muaj kev sib tw thiab dhia ua qauv; Qhov sib piv ntawm lub teeb thiab hnyav, qhov sib piv ntawm cov pigments sib sib zog nqus thiab cov xim xim sib txawv, thiab lwm yam.
